Sonido Ultimo Trueno

Privacy Policy

Sonido Ultimo Trueno A DBA of Laodicea Media LLC Houston, Texas

Effective Date: July 2026 Last Updated: August 7, 2026

1. Introduction

Sonido Ultimo Trueno (“we,” “us,” “our”), a DBA of Laodicea Media LLC, respects your privacy. This Privacy Policy explains what information we collect, how we use it, who we share it with, and the choices you have.

This policy applies to our website, our social media lead forms, and our communications with you by phone, text message, WhatsApp, and email.

By using our website or submitting your information to us, you agree to this Privacy Policy.

2. Information We Collect

Personal Information

We may collect:

  • Name
  • Email address
  • Phone number, including mobile numbers used for SMS text messaging and WhatsApp
  • Event details, including date, venue, location, event type, guest count, and services requested
  • Budget range and package preferences
  • Records of the consent you provide, including the date, time, and the exact wording of the disclosure shown to you
  • Any information you submit through forms, messages, or other communication

How We Collect It

We collect the information above through:

  • Forms submitted directly on this website
  • Lead forms hosted on social media platforms, including Facebook and Instagram (Meta) lead advertisements and TikTok lead forms
  • Direct messages, SMS text messages, and WhatsApp messages you send us
  • Telephone calls and voicemail
  • Email correspondence

When you submit a lead form on a social media platform, that platform collects your information and transmits it to us. The platform’s own privacy policy also applies to that collection. We encourage you to review it.

Technical Information

We may automatically collect:

  • IP address
  • Browser type
  • Device data
  • Usage data
  • Advertising and analytics identifiers (see Section 8)

3. How We Use Information

We use your information to:

  • Respond to inquiries
  • Provide DJ, entertainment, and event services, and coordinate bookings
  • Send service-related communications by SMS text message, WhatsApp, telephone, and email
  • Send promotional communications, where you have separately opted in to receive them
  • Confirm event details and scheduling
  • Prepare quotes, agreements, and invoices
  • Process payments
  • Maintain business and customer records, including records of your messaging consent
  • Improve our website and services
  • Measure the performance of our advertising
  • Prevent fraud or abuse

We do not use your information for any purpose unrelated to providing or improving our services.

4. SMS, WhatsApp, and Messaging Consent

We treat service messages and promotional messages differently. Your consent is handled separately for each.

Service messages

By submitting your phone number through our website, a social media lead form, or direct communication with us, you consent to receive messages from Sonido Ultimo Trueno by SMS text message, WhatsApp, telephone, and email related to:

  • Event inquiries you initiated
  • Booking confirmations
  • Scheduling updates
  • Quotes, invoices, and payment reminders
  • Customer support

Promotional messages

We send promotional messages, including offers, availability announcements, seasonal pricing, and follow-up regarding services you inquired about, only where you have taken an affirmative action to opt in, such as checking an unchecked consent box on a lead form or telling us in writing that you wish to receive them.

We do not treat your acceptance of these Terms, your submission of a form, or your purchase of a service as consent to receive promotional messages.

Consent to receive messages is not a condition of purchase of any goods or services.

Message frequency may vary. Message and data rates may apply.

Opting Out

You may opt out at any time:

  • SMS: Reply STOP to unsubscribe. Reply HELP for assistance.
  • WhatsApp: Reply STOP, or ask us at any time to remove your number.
  • Email: Use the unsubscribe link or contact us directly.
  • Telephone: Tell us you do not wish to be called.

You may opt out of promotional messages while continuing to receive the service messages needed to deliver a booking you have confirmed with us.

WhatsApp messages are transmitted through WhatsApp, a service operated by Meta Platforms, Inc. Meta’s own privacy policy applies to messages sent through that platform. We do not control WhatsApp’s data practices.

5. Mobile Information Protection

SMS and WhatsApp opt-in data. Records of your consent to receive text or WhatsApp messages, and the mobile numbers associated with that consent, will not be shared, sold, rented, or disclosed to any third party or affiliate for marketing or promotional purposes, under any circumstance. Opt-in and consent records are never transferred to third-party marketers.

We share mobile numbers only with the service providers who operate our messaging on our behalf, such as our telephone and messaging platform and our customer records system, solely so that we can deliver the messages you consented to receive. Those providers are not permitted to use your number for their own marketing.

Advertising audiences. Separately from the above, we may provide a securely hashed version of contact information, such as an email address or phone number, to advertising platforms including Meta Platforms, Inc. and Google LLC, so that those platforms can show our own advertisements to people likely to be interested in our services. This is used only to advertise Sonido Ultimo Trueno. We do not provide contact information to any other business for that business to advertise to you, and we do not sell contact information.

You may opt out of this use at any time by emailing info@sonidoultimotrueno.com with the subject line “Advertising Opt-Out,” and you may also adjust your advertising preferences directly in your Facebook, Instagram, and Google account settings.

6. Data Sharing and Service Providers

We do not sell your personal information.

We share limited personal information with third-party service providers who perform functions on our behalf. These currently include:

  • Website hosting and infrastructure providers
  • Meta Platforms, Inc. (Facebook, Instagram, WhatsApp) — for advertising, lead form collection, and messaging
  • Google LLC — for website analytics and data storage
  • Automation and workflow providers — to transfer lead information from our forms into our customer records
  • Telephone and messaging providers — to send and receive SMS text messages and voice communications
  • Payment processors — to process payments
  • Independent contractors engaged to perform services at your event, such as photographers, videographers, photo booth operators, and coordinators — limited to the event details necessary to perform their work
  • Legal authorities — where required by law, subpoena, or court order

Each provider is permitted to use your information only to perform services for us and is required to protect it. We do not authorize any provider to use your information for their own marketing purposes.

Mobile phone numbers and SMS and WhatsApp consent data are excluded from all sharing except as strictly necessary to deliver the messages you consented to receive.

7. Data Retention

We retain your information for as long as necessary to respond to your inquiry, provide our services, comply with our legal and tax obligations, resolve disputes, and enforce our agreements. When information is no longer needed for these purposes, we delete it or render it anonymous.

We retain records of your messaging consent, and of any opt-out request, for as long as required to demonstrate compliance with applicable telecommunications and consumer protection law, and for no less than four years.

You may request deletion of your information at any time. See Section 11. Where the law requires us to keep a record of your opt-out, we will retain that record even after deleting other information about you.

8. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Improve user experience
  • Analyze website traffic
  • Store preferences
  • Measure the performance of our advertising

Analytics and Advertising Technologies

Our website uses:

  • Google Analytics, which collects information about how visitors use our site
  • The Meta Pixel, a tracking technology from Meta Platforms, Inc. that helps us measure the effectiveness of our Facebook and Instagram advertising and may allow us to show ads to people who have visited our website

These technologies may collect your IP address, browser information, and information about the pages you visit.

Your Choices

You can disable cookies through your browser settings. You can also opt out of Google Analytics using Google’s browser opt-out add-on, and adjust your advertising preferences in your Facebook and Instagram account settings.

9. Data Security

We use reasonable administrative and technical safeguards to protect your information. However, no method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee absolute security.

10. Third-Party Links

Our website and our advertisements may link to third-party websites and platforms. We are not responsible for the privacy practices or content of those third parties. We encourage you to review their privacy policies.

11. Your Privacy Rights

Depending on where you live, you may have the right to:

  • Request access to the personal information we hold about you
  • Request correction of inaccurate personal information
  • Request deletion of your personal information
  • Obtain a copy of your personal information
  • Opt out of the processing of your personal information for targeted advertising
  • Opt out of communications from us

Texas residents may have rights under the Texas Data Privacy and Security Act. California residents may have rights under the California Consumer Privacy Act.

To exercise any of these rights, contact us at info@sonidoultimotrueno.com. We will respond within the time period required by applicable law. We will not discriminate against you for exercising your rights.

Appeals

If we decline to act on your request, you may appeal our decision by replying to our response or emailing us at info@sonidoultimotrueno.com with the subject line “Privacy Appeal.” We will respond to your appeal in writing and explain the reasons for our decision. If your appeal is denied, you may contact the Texas Attorney General to submit a complaint.

12. Children’s Privacy

Our website and lead forms are intended for adults. We do not knowingly collect personal information online from children under 13, and we do not direct our website or advertising to children.

Our services are frequently provided at events, such as quinceañeras, where minors are present or are the guests of honor. We may collect the name and age of a minor honoree from the adult booking the event, solely for the purpose of providing the service.

The capture and promotional use of photographs and video recordings that may include minors at an event is addressed in our Terms of Service. A parent or legal guardian may opt out of the promotional use of a specific minor’s image by notifying us in writing at info@sonidoultimotrueno.com.

If you believe a child under 13 has provided us personal information through our website, contact us and we will delete it.

13. Event Photography and Video

We routinely photograph and record video at the events we service. Attendance at an event we service may result in your image or voice being captured, and that content may be used to promote our services.

If you attend an event and do not wish your image to be used promotionally, notify our staff on site or write to us at info@sonidoultimotrueno.com, and we will remove it.

14. Changes to This Policy

We may update this Privacy Policy at any time. The updated version will be posted on this page with a revised “Last Updated” date. Your continued use of our website or services after a change constitutes acceptance of the updated policy.

15. Contact Us

Sonido Ultimo Trueno A DBA of Laodicea Media LLC Houston, Texas

Email: info@sonidoultimotrueno.com Website: sonidoultimotrueno.com

Revision history: May 2025 (original) · July 9, 2026 (WhatsApp and messaging consent, social media lead form disclosure, Meta Pixel and Google Analytics disclosure, service provider list, Texas privacy rights and appeals, event photography notice) · August 7, 2026 (separated service and promotional messaging consent, consent record collection and retention, mobile information protection rewritten in plain language, disclosure of hashed contact information shared with advertising platforms for audience matching, subcontractor disclosure)