Sonido Ultimo Trueno A DBA of Laodicea Media LLC Houston, Texas
Effective Date: July 2026 Last Updated: July 9, 2026
1. Introduction
Sonido Ultimo Trueno (“we,” “us,” “our”), a DBA of Laodicea Media LLC, respects your privacy. This Privacy Policy explains what information we collect, how we use it, who we share it with, and the choices you have.
This policy applies to our website, our social media lead forms, and our communications with you by phone, text message, WhatsApp, and email.
By using our website or submitting your information to us, you agree to this Privacy Policy.
2. Information We Collect
Personal Information
We may collect:
- Name
- Email address
- Phone number, including mobile numbers used for SMS text messaging and WhatsApp
- Event details, including date, venue, location, event type, guest count, and services requested
- Budget range and package preferences
- Any information you submit through forms, messages, or other communication
How We Collect It
We collect the information above through:
- Forms submitted directly on this website
- Lead forms hosted on social media platforms, including Facebook and Instagram (Meta) lead advertisements and TikTok lead forms
- Direct messages, SMS text messages, and WhatsApp messages you send us
- Telephone calls and voicemail
- Email correspondence
When you submit a lead form on a social media platform, that platform collects your information and transmits it to us. The platform’s own privacy policy also applies to that collection. We encourage you to review it.
Technical Information
We may automatically collect:
- IP address
- Browser type
- Device data
- Usage data
- Advertising and analytics identifiers (see Section 8)
3. How We Use Information
We use your information to:
- Respond to inquiries
- Provide DJ, entertainment, and event services, and coordinate bookings
- Send service-related communications by SMS text message, WhatsApp, telephone, and email
- Confirm event details and scheduling
- Prepare quotes, agreements, and invoices
- Process payments
- Maintain business and customer records
- Improve our website and services
- Measure the performance of our advertising
- Prevent fraud or abuse
We do not use your information for any purpose unrelated to providing or improving our services.
4. SMS, WhatsApp, and Messaging Consent
By submitting your phone number through our website, a social media lead form, or direct communication with us, you expressly consent to receive messages from Sonido Ultimo Trueno by SMS text message, WhatsApp, telephone, and/or email related to:
- Event inquiries
- Booking confirmations
- Scheduling updates
- Quotes, invoices, and payment reminders
- Customer support
Message frequency may vary. Message and data rates may apply.
Opting Out
You may opt out at any time:
- SMS: Reply STOP to unsubscribe. Reply HELP for assistance.
- WhatsApp: Reply STOP, or ask us at any time to remove your number.
- Email: Use the unsubscribe link or contact us directly.
- Telephone: Tell us you do not wish to be called.
WhatsApp messages are transmitted through WhatsApp, a service operated by Meta Platforms, Inc. Meta’s own privacy policy applies to messages sent through that platform. We do not control WhatsApp’s data practices.
Consent to receive messages is not a condition of purchase of any goods or services.
5. Mobile Information Protection
Mobile phone numbers and SMS consent data will not be shared, sold, rented, or disclosed to third parties for marketing purposes. This includes phone numbers collected through website forms, social media lead forms, WhatsApp, and direct communication.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors performing services on our behalf, such as customer service providers and messaging platforms, is permitted solely to support those services. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
We use your information only for direct communication regarding your inquiry or the services you have requested.
6. Data Sharing and Service Providers
We do not sell your personal information.
We share limited personal information with third-party service providers who perform functions on our behalf. These currently include:
- Website hosting and infrastructure providers
- Meta Platforms, Inc. (Facebook, Instagram, WhatsApp) – for advertising, lead form collection, and messaging
- Google LLC – for website analytics and data storage
- Automation and workflow providers – to transfer lead information from our forms into our customer records
- Telephone and messaging providers – to send and receive SMS text messages and voice communications
- Payment processors – to process payments
- Legal authorities – where required by law, subpoena, or court order
Each provider is permitted to use your information only to perform services for us and is required to protect it. We do not authorize any provider to use your information for their own marketing purposes.
Mobile phone numbers and SMS and WhatsApp consent data are excluded from all sharing except as strictly necessary to deliver the messages you consented to receive.
7. Data Retention
We retain your information for as long as necessary to respond to your inquiry, provide our services, comply with our legal and tax obligations, resolve disputes, and enforce our agreements. When information is no longer needed for these purposes, we delete it or render it anonymous.
You may request deletion of your information at any time. See Section 11.
8. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Improve user experience
- Analyze website traffic
- Store preferences
- Measure the performance of our advertising
Analytics and Advertising Technologies
Our website uses:
- Google Analytics, which collects information about how visitors use our site
- The Meta Pixel, a tracking technology from Meta Platforms, Inc. that helps us measure the effectiveness of our Facebook and Instagram advertising and may allow us to show ads to people who have visited our website
These technologies may collect your IP address, browser information, and information about the pages you visit.
Your Choices
You can disable cookies through your browser settings. You can also opt out of Google Analytics using Google’s browser opt-out add-on, and adjust your advertising preferences in your Facebook and Instagram account settings.
9. Data Security
We use reasonable administrative and technical safeguards to protect your information. However, no method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee absolute security.
10. Third-Party Links
Our website and our advertisements may link to third-party websites and platforms. We are not responsible for the privacy practices or content of those third parties. We encourage you to review their privacy policies.
11. Your Privacy Rights
Depending on where you live, you may have the right to:
- Request access to the personal information we hold about you
- Request correction of inaccurate personal information
- Request deletion of your personal information
- Obtain a copy of your personal information
- Opt out of the processing of your personal information for targeted advertising
- Opt out of communications from us
Texas residents may have rights under the Texas Data Privacy and Security Act. California residents may have rights under the California Consumer Privacy Act.
To exercise any of these rights, contact us at info@sonidoultimotrueno.com. We will respond within the time period required by applicable law. We will not discriminate against you for exercising your rights.
Appeals
If we decline to act on your request, you may appeal our decision by replying to our response or emailing us at info@sonidoultimotrueno.com with the subject line “Privacy Appeal.” We will respond to your appeal in writing and explain the reasons for our decision. If your appeal is denied, you may contact the Texas Attorney General to submit a complaint.
12. Children’s Privacy
Our website and lead forms are intended for adults. We do not knowingly collect personal information online from children under 13, and we do not direct our website or advertising to children.
Our services are frequently provided at events, such as quinceañeras, where minors are present or are the guests of honor. We may collect the name and age of a minor honoree from the adult booking the event, solely for the purpose of providing the service.
The capture and promotional use of photographs and video recordings that may include minors at an event is addressed in our Terms of Service. A parent or legal guardian may opt out of the promotional use of a specific minor’s image by notifying us in writing at info@sonidoultimotrueno.com.
If you believe a child under 13 has provided us personal information through our website, contact us and we will delete it.
13. Event Photography and Video
We routinely photograph and record video at the events we service. Attendance at an event we service may result in your image or voice being captured, and that content may be used to promote our services.
If you attend an event and do not wish your image to be used promotionally, notify our staff on site or write to us at info@sonidoultimotrueno.com, and we will remove it.
14. Changes to This Policy
We may update this Privacy Policy at any time. The updated version will be posted on this page with a revised “Last Updated” date. Your continued use of our website or services after a change constitutes acceptance of the updated policy.
15. Contact Us
Sonido Ultimo Trueno A DBA of Laodicea Media LLC Houston, Texas
Email: info@sonidoultimotrueno.com Website: sonidoultimotrueno.com
Revision history: May 2025 (original) · July 9, 2026 (WhatsApp and messaging consent, social media lead form disclosure, Meta Pixel and Google Analytics disclosure, service provider list, Texas privacy rights and appeals, event photography notice)